Yingju Ma

Yingju Ma

Janeway Institute and Faculty of Economics Postdoctoral Fellow
University of Cambridge

I am an economist working at the intersection of finance and industrial organization, with a particular focus on how AI, big data, and algorithms are shaping finance and the economy.

Prior to Cambridge, I was a Visiting Scholar at the MIT Department of Economics, a Senior Economist at Luohan Academy (initiated by Alibaba Group and Ant Group), and a Research Fellow at the Laboratory for Economic Analysis and Design, MIT. I received my Ph.D. in Economics at the University of California, Los Angeles (UCLA).

Research

Research Themes: AI and Fintech Digital Markets and Information

Working Papers

1. Generative AI in Financial Services: A Field Experiment in Insurance Advisory

Single-authored. Job Market Paper

Presented at MIT IO Lunch, Imperial Business School Fintech Conference, University of Cambridge, 2026 RAPS/RCFS Europe Conference, scheduled at 2026 Conference on Frontiers in Machine Learning and Economics. Draft pending data-disclosure review

Can generative AI improve financial services? Does AI substitute for expertise, or amplify it?

I study a generative-AI tool providing licensed brokers with reply suggestions at Ant Insurance, China's largest insurance brokerage. A ten-week randomized broker-level pilot precedes a 20-day customer-level experiment involving 164,732 customers and 1,070 brokers. Linked rollout records cover about 1.3 million customers. AI-assisted insurance advisory deepens customer engagement and increases life-insurance purchases. Customers who had shown interest but not bought purchase more life insurance and show persistent premium gains. Revenue gains rise with broker ability, even though more capable brokers adopt AI suggestions less frequently. A model-based decomposition attributes most of the fitted ability gap to differences in implied returns per adoption. Earlier access leaves persistent advantages in broker performance and effort after full rollout. These findings show that generative AI can complement existing human capital and amplify performance differences, while adoption frequency can be a misleading proxy for economic value.

2. Regulating Information and Competition: Evidence from Fintech Loans PDF

with Owen Engbretson, André Sztutman, and Robert M. Townsend

Presented at CMU, MIT, ESWC2025, 118th Annual Conference on Taxation, EAAMO'25, West Virginia University, Philadelphia Fed, Edinburgh Financial Technology Conference

How do market power and information availability affect the efficiency and welfare in credit markets?

Leveraging data from a major fintech lending provider for SMEs in China and a natural experiment from a temporary and geographically discontinuous interest rate discount policy, we analyze the presence of information asymmetries, selection, and market power. Our findings reveal a decrease in the average probability of loan repayment following interest rate reductions, indicating that selection is advantageous. We explain the effect in a generalized Stiglitz-Weiss model accounting for a broad distribution of borrower risk and returns, supported by empirical evidence. Building on our estimated demand elasticities and selection effects, we assess the welfare implications of information-sharing and pro-competition policies. Our counterfactual analysis reveals that ensuring competition and mandating information sharing across financial providers results in the largest surplus gains. Meanwhile, optimal information disclosure significantly mitigates monopoly distortions by increasing credit supply to riskier borrowers.

3. Fintech Access and Consumption Smoothing PDF

with Long Chen, Xavier Giroud, and Neng Wang

Presented at NASM 2024, MIT, 2026 MFA Annual Meeting

What are the real effects of a fintech credit service used by 500 million consumers?

Fintech credit through digital payment platforms reaches 500 million Chinese consumers, many of whom hold no traditional bank credit line. We use de-identified administrative data from Alipay covering 60 months of full payment activity, both online and in-person, across payment instruments and consumption categories, for a sample drawn from a near-billion-consumer population. This provides the first integrated view of consumer payment and credit behavior in China. Using the January 2020 COVID-19 outbreak as a quasi-exogenous liquidity shock and a matched difference-in-differences design on 434,398 consumers, we find that fintech credit users sustain 8.6% higher consumption over the following two years. The response is concentrated among consumers for whom an additional liquidity backstop should have high marginal value: low-spending consumers, consumers in less developed regions, consumers with limited active use of substitute credit, and recent entrants to the digital-payment ecosystem. The evidence points to a precautionary liquidity-buffer channel: an immediately usable credit line supports consumption smoothing even though 86% of users never carry an installment balance over the two post-shock years.

4. Monopoly and Competition in the Markets for Information PDF

Single-authored. Revise & Resubmit, AEJ: Microeconomics

Presented at Oligo Workshop 2025

Does competition in foundation models such as LLMs lead to greater informativeness and market efficiency? (Very likely, no.)

I consider the generation and provision of information products, such as generative artificial intelligence models, in the information markets. Sellers of information must make an investment to deliver quality experiments. The level of investment determines the informativeness of the best experiment a seller can provide. Heterogeneous buyers face a decision problem with the uncertainty of the true state and can purchase experiments to augment their private information. Sellers design a menu of experiments and prices for the market. I characterize the optimal menu given any investment level and derive the optimal investment. When two sellers compete with investment, we study an equilibrium in which two sellers split the market. Each seller specializes in generating a more informative signal about one of the states. Under a general assumption of cost structures, the monopoly seller always provides more informative experiments and to more buyers than in the case of duopoly competition.

5. Artificial Intelligence and Platform Credit Risk PDF

with Long Chen, Jon Frost, and Yi Huang

Presented at BIS

How does big tech manage credit risk? Do the algorithms show biases? How does big tech lending rely on its ecosystem?

Breakthroughs in artificial intelligence are reshaping credit markets by enabling real-time risk management, not merely better screening at origination. Using proprietary, high-frequency data on a sample of 800,000 small-business borrowers drawn from a large platform lender, covering January 2018 to March 2021, we show that the AI-powered lending system actively adjusts credit access, credit lines, and interest rates as risk conditions change, leveraging real-time big data on borrowers to contain losses in the unsecured credit loans. Employing an instrumental-variables design, we identify a causal effect of platform dependence on default: greater dependence lowers default, consistent with stronger repayment incentives from continued platform participation. These findings reveal a distinctive feature of AI-powered platform lending: it is most effective when algorithmic risk management is integrated with platform access and activity.

6. Opting Out of the Algorithm: Evidence from Personalized Recommendations in E-Commerce

with Alessandro Acquisti

Draft pending data-disclosure review

After opting out of personalized recommendations on e-commerce platforms, do consumers buy less?

We exploit China's 2022 Algorithm Recommendation Regulation, which required digital platforms to let users opt out of personalized recommendations, to study what happens to consumer behavior when the personalized feed is switched off. Using administrative data on 153,542 Taobao users who opted out, together with the same users' spending outside the platform recorded through Alipay, we document a striking gap between discovery and spending. Browsing collapses: views originating in the feed fall by 80%, users browse 39% fewer items and 42% fewer shops, and they do not search more to make up for it. Yet orders fall by only 6% and spending by 7% among regular buyers, a decline that builds over three months and persists for at least six. Orders per item browsed rise by more than a quarter, so the items that disappear are overwhelmingly ones consumers would not have bought. The spending that is lost is not reallocated: spending outside the platform is unchanged in the aggregate and in every subgroup we examine, which bounds any reallocation at a third of the loss. Nor were the lost purchases ones consumers would have reversed: refunds fall in proportion to purchases, and the refund rate and checkout completion are unchanged. Personalized recommendations generate a large volume of browsing that converts at a low rate, and a modest amount of demand that would not otherwise exist.

7. Recommendations with Costly Verification

with Ying Gao

Presented at INFORMS 2025, University of Cambridge

We study how a platform sets recommendation standards when it is costly for consumers to explore and verify information, and how these strategies vary with platform design.

A recommender faces consumers who can verify recommendations, but differ in their attention costs or in the salience of their choice of adoption. We characterize the conditions under which a technology that increases transparency by lowering the cost of verifying a product's quality will increase or decrease false recommendations. Without commitment, reducing verification costs never increases false recommendations, but when the recommender can commit to a policy, transparency can worsen both the quality of recommendations and consumer welfare. The necessary and sufficient condition is that the log-elasticity of the distribution of consumer cost types is decreasing. It can hold when the distribution is sufficiently fat-tailed, or when it mixes sophisticated and naive consumers. Our results can be applied to platform-recommended listings, security ratings, and audits.

Selected Research in Progress

8. Artificial Intelligence and Soft Information in Credit Markets

with Constantine Yannelis

We study how Generative AI-enabled hardening of voluntarily disclosed soft information reshapes credit allocation, screening, and welfare in a large consumer credit market.

9. Estimating the Value of Data

with Daron Acemoglu, Nikhil Agarwal, and Tobias Salz

We study the value of consumer data by asking how the predictability of new users' early behavior shapes whether platforms retain them and learn from them over time.

Teaching

My teaching interests span fintech, digital economy (data and platform economics), household finance, information economics, and game theory and strategies.

2026

FinTech: Shaping the Financial World

Alibaba Global Initiatives · Lecturer

2025

Industrial Organization and Big Tech, Information and Regulation

MIT 14.772 · Guest Lecturer

2022

Business in the Digital Age

Alibaba Global Initiatives · Lecturer

2015–16

Pricing and Strategy (Econ 106P)

UCLA · Lecturer

2015

Principles of Macroeconomics (EconXL 2)

UCLA · Lecturer

2015

Principles of Microeconomics (EconXL 1)

UCLA · Lecturer